Introduction: My goal in architectural visualization has been to realize a process by which I can enthusiastically engage an audience through the use of digital renderings. My ideas center mainly on general approaches to rendering, what and what not to focus on in your renderings, the associated work flows between software’s, and how to frame your presentations.
Storytelling: A major component to visualization, Storytelling is far more influential than many realize. I’ve always approached my profession as being more than just rendering raw CAD data. As a storyteller it’s my job to create images that speak the intentions of my clients. Storytelling is, therefore, the act of gaining the emotional investment of your audience